Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Several representatives of Switzerland's tourism scene recently came by Travel Agent's New York offices to share the latest updates and trends from the country, including new hotels, promotions and ...

Looking for 17th-century baroque architecture or 1930s Hollywood glamour? These heritage properties offer guests a glimpse ...

With the Alps as its biggest draw, Switzerland has traditionally been a biannual destination, drawing visitors to its summer mountain scenery and winter slopes. Summer visitors come to savor iconic ...

The Matterhorn is the most recognizable mountain on earth - and Zermatt's calling card. The Gornergrat train is the town's most popular activity. My first ever trip to continental Europe was a hiking ...

Travelweek is in Switzerland this week for CATO’s Out-of-Country Summit, focused on Switzerland Tourism’s long-term market ...

On court, Roger Federer has always pulled off wins in style. Luckily for fans, his elegant delivery has since extended to other arenas. Starting in 2021—a year before his retirement from professional ...

Snow doesn't hide Switzerland. It reveals it. When the first snowflake drifts over the Alps, something changes. The mountains seem taller. The lakes seem calmer. And beneath the glossy postcards and ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge ...

IF you happen to arrive at the Swiss border in the morning, don’t miss the thrill of your first breakfast in a Swiss dining room. Good strong coffee, which is strictly a “parallel market” treat in ...