One Cosmo editor says: "If your skin looks greasy as hell by noon, try this killer drugstore foundation. It’s loaded with ...

Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving ...

Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business ...

Marvella Akiojano launched Marviano Cosmetics in 2024. Her first collection of smudge-proof lip liners sold out within hours.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer partnerships, and engaging content.

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

The 23-year-old launched an online skin care retailer, serves as artistic director of Parfums Caron and studies at Georgetown ...

Inside the station, every surface was wrapped with more ads—babies on turnstiles, on staircases, on banners overhead. “Think ...

Buying a used Mac can be a great deal. But, if you don't check carefully, you might inherit someone else's issues or just get ...

The 'Marty Supreme' star opens up about her Hollywood reemergence, the future of Goop and embracing her “dark shadow energy.” ...

Cosmetic packaging advancements are influencing beauty shoppers—from switching to refillables, to making an emotional ...

International marketing (or global marketing) means promoting your products or services outside your home country. It goes ...