Euphoria' star Sydney Sweeney has shut down wild claims she's had plastic surgery on her face by insisting she 'hates needles ...

One Cosmo editor says: "If your skin looks greasy as hell by noon, try this killer drugstore foundation. It’s loaded with ...

Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving ...

Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business ...

A growing number will happily outsource much of the process to artificial intelligence ( AI ). Chatbots offer a personal ...

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Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer partnerships, and engaging content.

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

In the $450 billion global beauty market, there is no business with as much cultural impact as the LVMH-owned retailer.

The 23-year-old launched an online skin care retailer, serves as artistic director of Parfums Caron and studies at Georgetown ...

Inside the station, every surface was wrapped with more ads—babies on turnstiles, on staircases, on banners overhead. “Think ...

Buying a used Mac can be a great deal. But, if you don't check carefully, you might inherit someone else's issues or just get ...