In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

B2B software, one of the hottest and highest valued sub-sectors of PE investment, is proving invaluable as companies seek to improve processes and workflow under a remote-everything environment. The ...

Why do business to business (B2B) brands in crowded markets find it nearly impossible to survive? The same reason resource-rich countries like Venezuela find themselves in economic collapse: inflation ...

Brand trust is big in the B2B space. When customers trust a brand, they are likely to do more business with the brand even and may become loyal brand advocates. Before a decision-maker decides whether ...

The DMA Inserts Council is taking the lead on the issue of environmental responsibility in insert marketing as the direct marketing industry is coming under increased governmental pressure to reduce ...

A previous B2B influencer campaign I worked on with Verizon Small Business.. Courtesy Shama Hyder The rise of the connected consumer has radically altered the marketing landscape, with the growth of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The majority of marketing measures in the business-to-business environment have a very ...

Wellbeing is a term that many organisations are starting to hear more often and it is one that cannot be ignored especially in today’s modern world. The working environment has changed significantly ...

Do we really have to spend so much time defining customer personas? The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of time ...

As an account-based marketing agency , Vereigen Media focuses on simplifying the complexities of ABM for SMB, mid-market, and ...