As consumer bases evolve, so must the way businesses market to them. In recent years, marketing’s greatest evolution has been the adoption of content as a fundamental part of the mix. But, this ...

To ensure this deflating experience doesn’t happen to you, I put together a list of marketing blogs that consistently over-deliver when it comes to value. CEO and co-founder, Brian Halligan, invented ...

HubSpot is a go-to for inbound marketing, offering tons of info from data-driven posts to guides and case studies. For content strategy, the Content Marketing Institute is a solid resource, providing ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

To cater your product or service to a wider audience - proper marketing tools including SEO, Search Marketing, and Digital Marketing must be in place. Lack of knowledge about these imperative ...

It’s great to see authors start blogs to help them build robust author platforms. Authors can write articles, create attractive sites, and post all their book and publicity information in one place.

What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different languages, and there’s a history of division between the ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

If you are a little disappointed summer has come to an end, we’ve got something that might get you excited: Oktoberfest. Despite the name, Oktoberfest actually begins in the third week of September.