Opinions expressed by Entrepreneur contributors are their own. “How can I increase my sales?” This is perhaps the most common question entrepreneurs and business owners ask. I typically respond by ...

The following guest post is by Lisa Bodell, CEO of futurethink, a New York City-based innovation research and training firm. Do your metrics reveal your innovation problems and successes in real-time?

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

If you've been in HR for any amount of time, you know that metrics are the talk of the town. Whether it's a vendor telling you about their metric-heavy dashboard, a V.P. of talent acquisition spouting ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

Opinions expressed by Entrepreneur contributors are their own. Have you ever thought that happiness might be measurable? Like New Relic, other companies are realizing that moving beyond the usual ...

The Department of Health and Human Services threw down the gauntlet in late January when Secretary Sylvia Burwell announced its intention to increase value-based purchasing dramatically in the next ...