The SMX League TM appoints ALT Sports Data, Inc., the San Diego-based leader in trading and consumer data for action, alternative and emerging sports, as the official data distribution partner to ...

Women’s professional sports are growing at an unprecedented rate, and Athletes Unlimited’s multi-discipline leagues provide an ideal platform for an innovative and immersive sports betting experience.

Sports data and technology company Genius Sports has acquired fan data firm Sports Innovation Lab, the two sides announced on Thursday, building on Genius’ 2024 launch of an omnichannel marketing ...

The story of college sports is a story of money: How it is acquired. How it is spent. Who gets it. And who doesn’t. Even college sports stories that don’t at first appear to have a financial ...

TOKYO and BASINGSTOKE, U.K.—Sony has acquired KinaTrax, a provider of markerless motion-capture technology for sports that collects in-game biomechanical performance data on athletes. Financial terms ...

The global sports technology market is expected to grow to US$ 96.54 billion by 2033 from US$ 19.34 billion in 2024 at a CAGR of 19.56% during 2025-2033. Growth is driven by increasing demand for ...

Genius Sports uses AI, statisticians, and technology to collect real-time data on sports games, powering the in-game sports betting industry. The company is currently loss-making but is expected to ...

More than half a million people are shareholders in the Green Bay Packers — and the team’s former quarterback Aaron Rodgers is taking a similar fan-owned approach with his internet startup, the Online ...

Quarterback Aaron Rodgers has a new team and he also has a new business venture. The New York Jets star is looking for fans to help him with his latest project: the Online Sports Database (OSDB).

• Antony Lee, analytics head for London-based Saracens Rugby Club and a former derivatives trader, discusses the importance of data in understanding behavior • According to one estimate, the global ...

The collection of personal data by organizations in the sports industry creates unique data privacy challenges. Generally, a business-to-consumer organization is focused on the personal data of its ...