Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

Even when fashion and video games seemed, in the popular imagination at least, polar opposite pursuits, players have always liked to dress up. Now, fashion in games isn’t just grand cosplay festivals ...

ROBLOX has made it simple to create the clothes that Avatars wear by setting them into a bunch of separate images rather than one large image that you need to make sure perfectly fits. Shirts and ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland is ...