Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...
Oracle is buying its way toward dominance in the cloud-based marketing software arms race. Today it announced it will buy BlueKai, a company that helps marketers measure how well their ad campaigns ...
Oracle has signed an agreement to acquire BlueKai, a cloud-based big data platform that specializes in mobile marketing campaign personalization for online and offline campaigns by providing marketers ...
When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and ...
Mobilewalla's Audience APAC product is now available through Oracle's BlueKai Marketplace, offering more than 1,200 segments covering 400 million unique, targetable devices for deep mobile consumer ...
PlaceIQ, a mobile location intelligence company, announced an integration with Oracle Data Cloud’s BlueKai Marketplace today, making their audience data available to Oracle users. “Location data now ...
REDWOOD SHORES, CA--(Marketwired - Nov 3, 2015) - Oracle (NYSE: ORCL) -- The Oracle Data Cloud today launched "Validated Demographics," age and gender targeting across an audience of over 200MM unique ...
Oracle has released an automated audience lookalike modeling feature in its marketing cloud offering with technology gained from the company's BlueKai acquisition. The feature works with data ...
REDWOOD SHORES, Calif., Aug. 12, 2016 /PRNewswire/ -- Oracle Data Cloud today launched the largest business-to-business (B2B) audience data marketplace to help make programmatic and data-driven B2B ...
There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of ...
REDWOOD CITY, Calif., Feb. 28, 2019 /PRNewswire/ -- Oracle Data Cloud today announced that the Media Rating Council (MRC) has granted accreditation to Moat Analytics for its ability to detect and ...
When Oracle acquired data technology and services company BlueKai in February, the product roadmap seemed to split. Down one avenue, BlueKai’s data-management platform (DMP) would plug a hole in the ...
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