L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the era you’re entering and the season of life you’re in. The color of your ...

L’Oréal Professionnel is painting the town red with the launch of its iNOA Shades Of Red campaign this international women’s day. As per the company, the campaign witnesses women from different walks ...

Experimenting with cool hair colors is part of life — everyone should know what it feels like to be a redhead, if only for a fleeting moment in time, right? But finding your ideal hair shade, whether ...

With quizzes, live video consultations, application tutorials and packaging tailored to the individual customer, Color&Co is taking personalization to a new level. Parent company L'Oréal has ...

Brown is back—but not like you remember it. Forget flat, forget safe—2025’s take on brown hair is natural yet expressive, and inspired by your favorite desserts. L’Oréal Professionnel’s Gourmand ...