Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Algorithms, particularly in the form of artificial intelligence and machine learning, are proliferating in finance and changing how we make decisions. Algorithms have been around for a while in the ...

A recent industry report written for banks and financial marketers explains how AI tools choose which credit cards, savings ...

Consensus decision-making fosters collaboration but can slow progress if not managed effectively. Balancing consensus with leadership ensures efficiency without sacrificing inclusivity and engagement.

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

In today's digital age, data inundates us. The sheer volume of information available to us is staggering. We can measure customer likes and dislikes and the number of strokes we took in the swimming ...

This post is Part 1 in a 7-part series. Before Donald Trump became a US President, I used to watch his reality show Celebrity Apprentice, where stars competed in tasks to raise money for charity. I ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

There's a reason Adrienne Adhami is able to run marathons, write books, host podcasts and be a keynote speaker to industry-leading companies like Microsoft and Spotify: she's able to make good ...

If a business were in the market to buy a software solution, what would grab attention — a dozen whitepapers that highlight each specific feature in a software or a story about a small company that ...

An insight of the Human Design profile is inner authority, which can shed light on how to make decisions. Learn your Human Design inner authority here. “The intention is not to change who you are, but ...

Have you ever made a decision—or a series of decisions—and when everything was said and done, you asked yourself: But I’ve discovered a tool that helps me make better decisions in those most crucial ...