Many retailers are getting the concept of customer journeys wrong, or, rather, they have great customer journeys mapped out — they just end after the “purchase” moment. For sure, the concept of a ...

The retail world is continually seeking ways to enhance the customer experience. Finding your way becomes much simpler with ...

Understanding the nuances of consumer behavior is paramount for marketers and customer experience leaders, naturally. The digital revolution, coupled with the rise of generative AI and the increasing ...

Brick-and-mortar stores are in revival mode after the ecommerce surge during the pandemic. With customers returning to stores in-person, they expect a retail experience that is social, immersive and ...