Automation tools provide better and more consistent insights into your prospects and customers. Here’s how. As a business grows, so do its relationships with prospects and customers. Managing these ...

In terms of features, Microsoft Dynamics CRM may not be as robust as its larger competitors, but to judge it on that front may be missing the point altogether, according to a Springboard Research ...

Google has quietly added a feature to its Business Profile listings that can give any business, regardless of their size, a powerful CRM function. And it doesn't cost a thing. First, let's make sure ...

In many companies, the question of which department oversees customer relationship management is a tricky one. Marketers work with the system on a daily basis, sales has to input data on the go, and ...

Here’s how a CRM system – while distinct from a sales tool – can help create the foundation for successful sales outcomes. CRM builds trust and consistency, forming the foundation for meaningful sales ...

There are many ways to make a bad technology decision for a customer relationship management (CRM) system, but only a few ways to make a good one. More often than anyone would like to admit, the ...

Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management (CRM) platform. The new functionality is intended to allow organizations to ...

Enterprise-software giant Oracle has embedded social-networking functions into its latest CRM offerings, allowing the applications to emulate social-networking sites. At a briefing in the Philippines ...

If you think about the fact that many of us need reminding to stay in touch even with family and friends, it could be an interesting proposition – add the button or function to the system and you’re ...

The Swiss are known for inventing some pretty interesting and cool stuff: Velcro, Cellophane, the Helvetica font and, a favorite of many people, milk chocolate. But probably no other invention is so ...